Client: Auchan Supermarket

Location: Hochiminh City -5 stores

Date: 01st Jun, 2016 and 02nd Jun, 2016

Auchan stores primarily sell food products, using retailing practices that keep pace with trends in society, and exploiting the concept of healthy eating. Colour-coded markings help customers to find their way around the stores.  Auchan supermarket is a comfortable and modern type of store which, with the help of staff recruited locally and trained to give good service, creates a sense of closeness to its customers.

Auchan supermarket adapts its range of over 13,000 products to match the size of its stores – whose floor area varies from 500 to 3,000 m² – and their location. Both in rural areas and in towns, Auchan stores offer a choice of quality food and drink products from around regions. These product ranges are constantly updated to keep pace with changing patterns of consumer spending.